Polaris Blue offers an entire suite
of web marketing solutions to help our clients open new sales channels,
market their brand and increase their exposure through cost effective
web advertising.
It is important to note that building a website without any marketing
and/or promotional support severely hampers the sites potential
to succeed. The basic premise is that one can spend $100 or $100,000
on building a website. If no one knows it exists, it will probably
not succeed.
Our web marketing solutions include:
Online Marketing
Polaris Blue offers tailored online marketing solutions to best
suit our clients needs. These include ad banner development
and placement; Email marketing campaigns, content writing and
achieving traction, review and prominence within accepted industry-specific
web portals.
Site Statistics and Reporting
In-depth site statistics enable marketing dollars to be spent
in the right areas, which therefore maximizes and optimizes
the results from a company’s marketing spend, and which
then improves their ROI. Our powerful statistical software allows
our reports to help our clients (in conjunction with ourselves)
design a targeted and effective marketing strategy based on
customer demographics and habits.
Adword PPC (Pay Per Click) Management
Google Adwords and Overture are the two major PPC engines. Our
PPC Management Campaign essentially consists of 8 salient features.
These features will provide comprehensive overview of your PPC
campaigns. The most popular Pay Per Click engines are Google
Adwords select and Overture.
Pay Per Click Campaign Salient Features:
Keyword Research:- We do extensive
research on your market and come up with lists of all
potential keywords that will highly benefit you.
Keyword Selection:- We eliminate certain
keywords, which have a potentially low Return on investment.
Typical example of such keywords would be the key phrases
that include the word "Free" in them. This essentially
means that the mentality of the person searching the Internet
is not to spend money.
Attractive Ad Copy:- We create attractive,
salable ad copy, which will increase the probability of
a click from the search engine traffic.
Traffic Analysis:- We analyze the traffic
coming to the website - the paths they follow and their
exit routes. This helps us in finding any anomalies (if
present).
Bid Management:- We have an initial
consulting session with you, whereby, we decide upon the
bid rates. Based on these rates we optimize each Ad groups,
so that they yield maximum returns.
ROI Calculations:- We calculate the
Return On Investment for your keywords. This data is invaluable,
because in 3 months time you will have an extensive database
of maximum performing keywords for your site.
Campaign Reporting:- We will give weekly
reports of the campaign and over a period of time we will
analyze these reports.
Campaign Tweaking:- Based on the reports
we provide, we will further tweak the campaign to increase
the return on investment by adding or deleting certain
Ad groups or under performing keywords. We may also run
multiple Ads of same keyword by rephrasing the same to
target some specific audiences.
