Building web brands is critical to establishing trust and credibility in the minds of the market. Without a professional brand that communicates a whole range of value attributes and associations in the mind of the user (and prospective customer), the first impression of the site may be confusing, unmemorable and/or even negative.

Web branding relates to a whole range of issues. i.e. corporate identity design and integration, website design, usability, etc, all of which the user is extremely (if not consciously) aware of.

This is evidenced by the fact that the average web user spends 7-10 seconds looking at a website front page before he/she decides to either click through to a page or to leave and go to another site entirely. The window of opportunity is extremely limited, and a site owner needs to communicate a level of quality, an appropriateness of content/product/interest for the user, and an ease of site ‘usability’ within this 7-10 second window. All of this occurs with the user deciding if they like the style of the site as well. It’s a difficult proposition to say the least.

For more information on web brands, please click here.