Polaris Blue Communications


	DIRECTTV

	DirecTV hired Polaris Blue for a major build focusing on streaming media.
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(310) 285-8444
           6210 Wilshire Blvd, Ste 209
           Los Angeles, CA 90048
         USA

Polaris Blue Communications

Connecting with your audience and delivering the right message at the right time. It is an art and a science, and we’ve mastered the process.

Let us illustrate to you, our way of thinking, our approach to business and what makes us different.

We are a multi-disciplined, specialized communications and brand agency, seamlessly bridging web design and development with below-the-line activities. Our main objective is to build brands using a creative approach which does not rely only on the use of traditional promotions, public relations or advertising, but rather embraces all the communications disciplines within both an on and offline capacity, to create a powerful and reliable cost-effective method of ensuring mass exposure in target areas.

Polaris Blue Communications specializes in creating strategically relevant and powerful online solutions according to Web 2.0 principles and standards, with an efficient, integrated link to traditional communications, strategic partnerships and promotions.

We focus on

Strategic brand planning, workshops and reporting
Maximization of above the line campaigns - (making traditional advertising space work harder by negotiating and generating various added value activities with various media – on and offline)
Implementing approved promotions using media, samplings etc.
Teaser campaigns
Product launching and ongoing publicity
Traditional communications - PR, promotion and event management
Online promotions and development in line with new or existing campaigns
Offline promotional and brand development
Added value below-the-line projects to bolster existing or potential above-the-line activity
Creative development and design
Corporate Image Management
Marketing communications,
Strategic partnerships and promotions.
Branding and identity development.
Print and web design and development ,
Media relations
and more

At our core is a philosophy of delivery beyond expectation. We endeavor to be environmentally and socially conscious

Our Methodology

We are different in our vision, our priority and our approach. Our strength is in the way we develop a deep understanding of a clients’ business and strategy in order to achieve objectives based on a powerful combination of experience, innovation and creativity.

Our focus is in the area of communication solutions. The way we achieve our results is not through the use of traditional PR or marketing, but rather by a more concentrated and reliable method. It is for these reasons that we define our place in the industry as that of Communication Specialists with special focus on end-consumer and business consumer channels.

Focus

Our focus is to deliver robust marketing communications programthrough the integration of traditional PR strategy, marketing communications, and online media channels through the use of strategic partnerships, and our objective is to do this more cost-effectively and value-driven than anyone else in the marketplace.

Our position is simple: With us, every aspect of your brand, your communications initiatives and your campaigns will work harder, deliver more, and provide greater ROI and value than with anyone else.

Integration

We believe that by having one's website linked with all aspects of corporate communication elements (i.e. melding both the online and offline experience for ones target audience), this further accomplishes the objective of creating a consistent, coherent and credible message, that improves one's brand presence
both online and offline, and allows one to better build a position of thought leadership and premium brand credibility in the minds of ones target market.

Marketing, Promotions and PR

At the core of any successful marketing campaign is a cohesive, targeted media relations program.

We work hand in hand with our clients to create and execute highly targeted media campaigns to suit a plethora of applications. When it is not possible to use traditional PR methods, we implement specialist skills to achieve our media exposure objectives.

Promotional marketing is a business marketing strategy designed to stimulate a customer to take action towards a buying decision. Over the years, we have developed very focused and highly effective promotional marketing campaigns for our clients which do not have to traditional and expensive disciplines, yet getting the product and brand out to market. Our strategic Promotional Marketing is a technique that includes various incentives which not only generate exposure but are an extremely effective way to build targeted customer lists.

Strategic Partnerships

There can be many advantages to creating strategic partnerships.

As Robert M. Grant states in his book Contemporary Strategy Analysis, "For complete strategies, as opposed to individual projects, creating option value means positioning the firm such that a wide array of opportunities become available".

And we agree. Firms taking advantage of strategic partnerships can utilize other company's strengths to make both firms stronger in the long run.

Polaris Blue specialises in the creation and development of strategic B2B partnerships and subsequent highly effective B2C programs using these relationships.

With this overarching approach, we are able to both create, track and measure the results of brand campaigns through the various tools we have at our disposal, and we can often do so at a lower cost and with more option than any of our competitors. We make existing communications campaigns work harder by adding value and ensuring symbiotic mutually beneficial long-term relationships with partners that can not only boost, but also enhance your brand and business. We will initiate, develop, nurture and maintain these partnerships on your behalf ensuring continuity on ongoing actvity and co-promotion - doubling your exposure whilst
halving your marketing cost.

Above the Line Maximisation

What most clients dont know or just do not have the means to persue, is that above the line investment in various media areas is entitled to added value actvity within them.

This translated is free promotion, editorial and marketing opportunity and there is much of it available to our clients. We review your existing and future above the line, instore and direct marketing campaigns to establish exactly where in the process we can add extreme value - using the investment you already have, thus saving you money and increasing your brand awareness.

We :

liaise with the media,
negotiate on your behalf,
conceptualise creative activities to implement,
and then execute all within tightly controlled brand prescribed campaigns.

This is an extremely valuable and usually untapped part of your campaign and should be continuously persued.

Our objectives impact our service and delivery

Over the years, the Polaris Blue team has developed highly aggressive and comprehensive systems to meet the expectations of our clients. We are committed to fulfilling these stringent and clearly set objectives for the complete benefit and satisfaction of our clients and their projects. Our objectives include

Working to set and agreed budgets at all times.
Ensuring continuous and very clear client communication
Conceptualizing various activities to get to the target market as part of the entire campaign, but as a cost-effective exercise.
Ensuring constant exposure across the board, depending on the clients portfolio
Always going the extra mile to ensure that the project undertaken is done so with complete confidence, diligence and conscientiousness

Strategic in our thinking, our constant focus is the needs and ongoing success of our clients. We both partner with our clients and their above-the-line agencies where required, or we can do most, if not all components of the campaign work ourselves, in order to build practical brand strategies that translate into corporate image management, promotion, design, full-scale web implementation and events.

Our Experience

Some of our clients have included the following world class brands and many more.

Go to our Portfolio to see what we have done

DirecTV
Mattel - Matchbox and Barbie
Skechers
McCain
Kodak
Tylenol
Paul Mitchell
CibaVision
CBS
OnlyBusiness.com
IMT Residential
LA Unified School District (LAUSD)
Beachbikes.net
DFS Flooring
The Coding Source (#93 on Inc. 500 Fastest Growing Companies)
Diesel
Canon
Nicorette
etc